About us

We Are Not Your Average Nutrition Co.

We believe that when you fuel better, you feel better. That’s why Not Your Average Nutrition Co. exists - to give people a better choice than what’s out there. The nutrition industry is too hung up on buzzwords, unsubstantiated claims, and junk ingredients hidden behind fancy marketing. We’re here to change that.

The Story Behind NYA

My name is Rory Sarkies, and I started Not Your Average Nutrition Co. as someone who became disillusioned with the conventional approach to healthy eating. For too long, we've been too fixated on numbers and diets - calories, macros, low fat, low carb, - whilst seemingly ignoring the most important part of the equation: the quality of the food itself.

I got tired of seeing so-called “health foods” that were loaded with garbage additives, artificial/"natural" sweeteners, gums, and all sorts of other ingredients that don't belong in food labelled as healthy. The more I looked, the more I realised how truly difficult it is to find convenient food options that don't have nonsense ingredients put in there for every other reason apart from your health. Nutrition has become about ticking boxes instead of actually giving our bodies what they need to be at our best - real food!

That’s where NYA began. I wanted to create products that are simple, honest, and made from real ingredients. Nothing to hide, just proper nutrition without any of the unnecessary rubbish.

Our Promise

Everything NYA makes is crafted with ingredients you can recognise and trust - nothing more, nothing less. We don’t do fancy marketing terms, fake flavours, or ingredients added for shelf life or texture instead of your health. We aim to be as transparent as we possibly can, so you know exactly what you’re getting when you buy any of our products.

So go on then - Fuel Better, Feel Better.